One of our goals at Inspection Support™ and eInspections™ is to offer support in all aspects of running a successful inspection business. Performing great inspections and providing a thorough and professional inspection report are just two of the many things you can do to succeed in growing your business. Marketing yourself and your company is an extremely necessary and important part of your success. Running a successful company takes a focused effort on creating, developing and maintaining new and developed relationships.
Our company is actively involved with inspection associations all across North America. Click on the link below and view an interview about marketing your company. We are confident you will find some great ideas to help your company grow to the next level of success.
See Dan Huber and Nick Gromicko on Marketing at NACHI.TV
Some things you might want to consider are:
- Be active in your local and national inspector organizations and local board of Realtors®. Attend their meetings, conventions and social functions. Realtors® are not usually your clients but will be your best source for referrals.
- Sponsor a class or meeting at a real estate office. It is a great way to build relationships for the long term with agents.
- Learn what the CRS, GRI, ABR, CCIM designations mean. Learn to speak “Realtor®”
- Learn about the Sellers Property Disclosure form for your area. It can offer you helpful information for your inspection and let the agent know you understand about the overall process.
- To be successful over time a business and marketing budget is a must. Typically, a budget of 5-10% of your projected gross for the year is suggested. This may sound like a lot but you need to invest in yourself and your company to achieve your desired goals. Included in this would be business, scheduling and marketing software such as the Inspection Support Network™ and eInspections™. A professional website with bios, company brochures, business cards, shirts with your company logo or name.
- Distribute brochures in as many real estate offices as possible and have sample inspection reports ready for review. Let them know what they and their clients can expect from you and your inspection.
- Participate at some of the Realtor® conventions and gatherings in your area. This will offer you the opportunity to create new relationships with agents and strengthen existing relationships.
- Find out from your real estate division, the requirements of writing a three hour Continuing Education class on “What an Inspection Is and Is Not”, “How Does the Inspection Process Work”, “What You Check and Don’t Check at an Inspection and Why”, “How Does that Protect the Consumer and Agent”. Offering a low cost or free CE class at a Title Company or real estate office helps the Realtors® and allows the Brokers an opportunity to provide their agents with good education and free CEU credits for their agents. A room full of agents who can get to know you and understand what services you offer will happily refer you to their clients.
- Compile an email list and a postal mailing list of all local Realtors®.
- Learn something new in building practices for your area for a 5 to 10 minute presentation for Realtor® sales meetings.
Taking the time, effort and spending the money to create lasting relationships will be well worth it to help you create the thriving and successful business and reputation you are looking for.
Make sure you are surrounding yourself around positive, forward thinking people. Many inspectors are getting out of the business today with the challenges of our changing real estate market. There also inspection companies that our company works with on a daily basis that are growing and thriving in the same market. The ideas presented above are just some of the many possibilities available to you. The question is; What are you going to do to set your company apart in the next week?
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